Partheni
Shadows of a long row of columns falling across stone paving

We support entrepreneurs and developers with their application succession plans and help them unlock capital for their businesses.

Investment theses

Our investment theses are tested propositions on where we believe value will emerge.

  1. IKeeping minds sharp will only grow in importance.

    Daily puzzles and learning streaks have become a ritual for tens of millions of people. A streak turns a game or a lesson into a habit that lasts for years, and that is exactly the kind of loyalty we invest in.

    We look for daily word, logic and number games, and learning and habit-building apps with loyal, returning players.

    11.1 billion
    Puzzles solved on New York Times Games in 2024. One hard Wordle ended 5.6 million streaks in a single day.
    NYT Games data, via TODAY, 2024
    10 million+
    Duolingo learners with an unbroken streak of 365 days or more, out of about 50 million daily users.
    Duolingo, via PocketGamer.biz, 2026

  2. IIAn ageing population rewards apps designed for older adults.

    Most older adults now own a smartphone, and their number grows every year with demographics. They are the users who value familiarity most: once an app fits their routine, they keep it and prefer that it does not change under them.

    We look for simple calendars, reminders, large-type utilities, photo and family apps, and games built for clarity rather than speed.

    79%
    Adults aged 65 and over in the United States who own a smartphone.
    Pew Research Center, 2026
    1 in 6
    People worldwide who will be aged 60 or over by 2030.
    WHO, Ageing and health

  3. IIIRising costs and economic uncertainty make financial literacy a must-have.

    Higher living costs have pushed people to track their money closely. A budgeting app holds years of a person’s financial history, which makes it one of the stickiest tools on a phone. When a large provider walks away, its loyal users need a new home.

    We look for budgeting, expense, bill-splitting and savings-tracking apps. Tools for tracking, not financial advice.

    3.6 million
    Active users of Mint when Intuit closed the budgeting app on 1 January 2024. Some had used it for a decade.
    CNBC, 2023
    8.9 million
    Adults in Britain, 17%, considering a money management app in the next 12 months.
    Kantar, GB TGI, 2023

Investment focus

Robust user base
Long-time, returning users on iOS, Android or both.
Robust business model
Proven revenue from subscriptions, purchases or advertising.
Up to CHF 20K
Investment per application.
Majority participation
We seek a majority stake. Founders can stay involved.

Operating principles

Our operating principles describe how we create differentiated, long-term value in the apps we own.

  • Users first

    Every change is judged by what it does for the people who already use the app, not by what it might do for growth.

  • Fundamentals before features

    Stability, speed, store compliance and support come first. New features follow only once the basics are right.

  • Change slowly and visibly

    Small, staged releases with clear notes, so no one opens the app to find an interface they no longer recognise.

  • Listen to long-time users

    Our most loyal users know the app best. Their reviews and support requests set the order of our work.

  • Hold for the long term

    We buy to keep. Decisions are made for the next decade, not the next quarter.

For founders

  • A fair price and a simple, quick process.
  • The option to stay involved as a minority partner.
  • Your users keep an app that is looked after.
  • A long-term partner, not a quick exit.
Tell us about your app